Since July 2019, I have worked as Product Marketing Copywriter for Unily.

I am the lead scriptwriter for The HPE Show with Lisa Ronaghan

I see the benefits of having a tone of voice, consistency for one. However, above all, good content positively answers the following: Does it make sense? Is ...

There was this chap in school, a friend possibly, who one day, to my amazement, explained to me the secret to his success. You see this chap, a friend possib...

Most of the time when I like something it's because: It's a mate and I want to support them I like the sentiment I like the content I want to be one of the m...

Years ago I felt like people treated content as filler - the meh between a consumer and the buy button. I think things have changed. There's a real opportuni...

Take a linguistic hammer. And.

You know that brief or lack of brief: Write an email for the latest product news. You look at the previous emails, as examples, and you find that the copy re...

Appeal to the emotions. Bring out laughter. Enrage. Make them blush. Crimson. Craft sentences so they're annoyingly short or lovingly soft and long. Caress/d...

Seriously, stop being boring. Yes, I realise that it's difficult to be interesting and fun and catchy when you're writing about say... fungal infections in n...