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Overdue update

Since July 2019, I have worked as Product Marketing Copywriter for Unily.

The tone of voice obsession

I see the benefits of having a tone of voice, consistency for one. However, above all, good content positively answers the following:...

The secret to creating popular content

There was this chap in school, a friend possibly, who one day, to my amazement, explained to me the secret to his success. You see this...

Do you "like" me?

Most of the time when I like something it's because: It's a mate and I want to support them I like the sentiment I like the content I...

Create defining content

Years ago I felt like people treated content as filler - the meh between a consumer and the buy button. I think things have changed....

Copywriting tips - Be unpredictable

You know that brief or lack of brief: Write an email for the latest product news. You look at the previous emails, as examples, and you...

Copywriting tips - Be emotive

Appeal to the emotions. Bring out laughter. Enrage. Make them blush. Crimson. Craft sentences so they're annoyingly short or lovingly...

Copywriting tips - Don't be boring

Seriously, stop being boring. Yes, I realise that it's difficult to be interesting and fun and catchy when you're writing about say......